Behind the Scenes with Ultralight Gear Brands
Автор: Treeline Review
Загружено: 2025-04-22
Просмотров: 67
Curious about the future of ultralight gear? Four panelists from the ultralight backpacking outdoor gear industry speak to where we are and where we are going:
Liv Melo from allmansright 
Chris Schabow from Enlightened Equipment
Sarah Berkeley from Symbiosis Gear
Whitney LaRuffa from Six Moon Designs
Hosted by Treeline Review and Moderated by Lloyd Vogel from Garage Grown Gear
Liz Snorkel Thomas and Lloyd Vogel moderate a panel on innovations in ultralight gear, featuring experts from various brands. Sarah Berkeley from Symbiosis Gear discussed designing for women's bodies. Whitney from Six Moon Designs highlighted the shift towards ultralight in mainstream brands. Liv from allmansright emphasized sustainability and modularity. Chris from Enlightened Equipment focused on innovative marketing and community engagement. 
The panelists agree that in this competitive market, ultralight brands need to show a continuous innovation, authentic storytelling, and pushing the envelope. They also discuss the challenges of big brands imitating cottage brands and the need for collaboration and community support among small brands.                
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