Chik Shampoo Case Study | ₹1 Shampoo Strategy | How Chik Conquered Rural India
Автор: Future magnates
Загружено: 2026-01-15
Просмотров: 17
Chik Shampoo Case Study | ₹1 Shampoo Strategy | How Chik Conquered Rural India
Chik Shampoo India ka ek legendary FMCG case study hai jahan ₹1 sachet strategy ne rural aur middle-class market ko completely capture kar liya. Is video me hum dekhenge kaise Chik Shampoo ne low pricing, sachet packaging aur mass distribution ka use karke village-level penetration achieve ki. Yeh case study batati hai kaise ek simple product smart marketing aur distribution se ₹1000+ crore brand bana. Must-watch for marketing & business students.
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