How to Optimize Your Landing Page + 5 Keys to Negotiating a Term Sheet

First, we hear from Aofie Jacob (Velocity Growth), who runs us through how to optimize your landing page. You'll learn the key components to include for a successful landing page, how to optimize capturing leads on your page, and general tips for measuring success.

After that, we have a presentation from Becki DeGraw (Wilson Sonsini), sharing 5 essential tips for founders to negotiate their term sheet. This talk was filmed at our Founder University two-day program.

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How to Optimize Your Landing Page - Aofie Jacob (Velocity Growth)

1:55 What is a landing page

3:27 Requirement for a good landing page

7:19 Different types of landing page

13:38 General tips for landing pages

17:28 What tools should you use to build a landing page?

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5 Keys to Negotiating a Term Sheet - Becki DeGraw (Wilson Sonsini)

20:26 How to negotiate valuation

27:34 What you need to know about liquidation preferences

31:21 Importance of Board Composition

39:29: Stockholder Vetoes & Control

44:08 Investor Rights

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