Top 10 Untold Truths of Pop Tarts

Here's a list of the Top 10 Untold Truths of Pop-Tarts. Pop-Tarts are and have been a delicious and beloved snack by many but these are the top 10 things you didn't know about Pop-Tarts!
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Can you smell it? It’s wafting its way towards you and it calls to you like the bells of a forgotten time. Finally, the unmistakable sound of the toaster popping upward announces itself, and your mouth waters expectantly. It’s time! And it isn’t toast you’ll be eating, but the succulent treat known affectionately around the world as Pop-Tarts. Here are a few facts you may not have known about your favorite breakfast meal. The top 10 untold truths of Pop-Tarts.

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TIMESTAMPS:
0:29 Kellogg’s Race Against Time
1:46 The Rival Who Perfected Pop-Tarts
2:48 Pop-Tarts Started Because Of Dog Food
4:14 Four Original Flavors of Pop-Tarts
5:07 Pop-Tarts Almost Went By A Different Name
6:26 Kellogg’s Had No Idea What They Unleashed
8:20 Kellogg’s Had A Dry Run Before releasing Pop-Tarts
9:29 One Pop Tart or Two?
10:54 Pop-Tart Sales Have Never Stopped Going Up
12:30 Pop-Tarts Holes Serve An All-Important Purpose

SUMMARIES:
As overly dramatic as a race against time sounds, it’s actually quite true, but the race wasn’t on the track or even the time/space continuum. It was in the boardroom, where Kellogg’s proved to be quite business savvy and shrewd all at the same time
Kellogg’s looked outside its camp to perfect the invention they kind of borrowed and molded to be their own. The acquirement in the form of Bill Post proved to be quite fruitful, as he designed the ultimate in toaster treats, but he too didn’t do it alone.
Way before all the testing and sampling and way before Kellogg’s borrowed the idea form Post, the execs at Post had to come up with the idea for their Country Squares, didn’t they?
In the sixties, there wasn’t a lot of choice for food products in general, especially compared to today’s standards, where people have so many choices they don’t know what to do with them or how to decide what to eat, drink or purchase.
A name is pretty much what can determine whether a product does well or not. Many business execs will tell you the same, as there have been some horrible names allotted to some pretty decent inventions, but all because of the name, the product did quite badly in the end.
They knew that they had a good product on their hands and that it would be very successful. But at the same time, they probably had no idea what kind of scope that success would reach.
Despite the fact that the demand for their product over exceeded their expectations, they originally thought that they were well prepared for what was coming. Pop-Tarts were officially released in 1964, but a few months prior, they actually had a dry run.
If the serving size for pop tarts is in fact one tart, then why do they come with two in a package? This is a question that was often asked right at the beginning of their ad campaigns.
How does one know that they have a mighty product on their hands? Well, if the people at Kellogg’s haven’t figured it all out by now (and we’re sure they have), then we don’t know what else will convince them.
For years people have been asking themselves some of the most interesting questions about the products we consume. How do they get the caramel into the Caramilk Bar? What’s the recipe to that secret McDonald’s Big Mac sauce? And of course: why do Pop Tarts have holes at the top of the pastry?

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All clips used for fair use commentary, criticism, and educational purposes. See Hosseinzadeh v. Klein, 276 F.Supp.3d 34 (S.D.N.Y. 2017); Equals Three, LLC v. Jukin Media, Inc., 139 F. Supp. 3d 1094 (C.D. Cal. 2015).