From 0 To Over A Billion In Sales!

Alex Goen built a supplement brand with over a BILLION DOLLARS in sales, as well as a string of other successful brands. With a brilliant mind for marketing, his companies consistently advertise by doing the opposite of everyone else - flipping industry norms on their head to grab attention and drive growth.

In this episode of “Success Explained,” we dive deep into Alex’s journey of building a billion-dollar brand, and exploring how strong Christian values and a servant-leadership mindset drives the best decisions. You’ll see why customer-driven marketing (instead of paid ads), mastering one core skill, and embracing “unmanagement” can unlock massive growth. Alex also reveals the power of self-talk, the value of incremental improvement, and how authentic testimonials and bold partnerships (NASCAR, Indy Racing, Orange County Choppers) set his brands apart - all while balancing faith, family, and giving back.

Key Takeaways:
Building a business is about helping others, not just sales
Focus on mastering one skill at a time to achieve success
Management should be about giving freedom, not control
Self-talk shapes our reality and influences our actions
Raising resourceful children is crucial for our future
Mistakes are the most valuable learning opportunities
Incremental improvements lead to significant growth over time
Authentic testimonials greatly enhance any marketing
Innovative marketing strategies set a brand apart
Culture is crucial for a company’s success
Everything measured improves
Celebrating small wins encourages greater effort
Investing in smart people is essential for growth
A positive attitude is vital for success
Building TRUST within a team is essential
Recognizing contributions fosters a culture of growth
Gratitude is key to a fulfilling life

Sound Bites:
“It’s simple, but not easy.”
“Everything measured improves.”
“Count your blessings.”

Chapters & Timestamps:
00:00 Building Brands with Heart & Values
02:53 A Day in the Life of Alex Goen
05:30 The Importance of Focus in Business
08:10 Unmanagement: Leading with Freedom
12:43 The Power of Words & Positive Self-Talk
16:43 Raising Resourceful Kids
22:01 Learning from Mistakes to Build Leaders
25:54 The Impact of Values in Business & Life
41:17 The Power of Incremental Improvement
42:17 Innovative Marketing Strategies That Work
49:07 Engagement Through Contests & Giveaways
50:47 Leveraging Authentic Testimonials
56:43 Celebrity Endorsements Done Right
01:05:40 Building a Strong Company Culture
01:13:18 Measuring Success Effectively
01:18:27 The Power of Recognition & Rewards
01:21:11 Navigating Growth & Internal Politics
01:24:41 Creating a Culture of Trust & Care
01:29:18 The Importance of 360-Degree Reviews
01:38:38 Key Lessons for Success & Well-Being
01:47:33 Health & Wellness Strategies for Entrepreneurs

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Connect with Alex Goen:   / alex-goen-785a8051  
Checkout TrimSpa: https://trimspa.com

To reach Chris’ team or send a guest suggestion, visit: https://ChrisGuerriero.com

CONNECT WITH CHRIS:
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Podcast: https://ChrisGuerriero.com/IT
LinkedIn: https://ChrisGuerriero.com/LI

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