T&P’s Shula Sinclair on Meta’s Scam Ads, AI-Driven Retail Growth, and Older Influencer Audiences
Автор: ExchangeWireTV
Загружено: 2025-12-05
Просмотров: 5
In this episode of the MadTech podcast, Shula Sinclair, Chief Strategy Officer at T&P, joins ExchangeWire editor Aimee Newell Tarín and head of content John Still to discuss the latest surrounding Meta’s fradulent ads, AI sending traffic and conversions soaring for retailers, and the influencer landscape.
They look at a complaint launched by Swedish publishers against Meta, how AI is reshaping consumer habits, and influencer content’s increasing popularity with older viewers.
0:00 Introduction
1:03 Swedish publishers launch Meta complaint
6:36 The retail sector's AI-driven growth
14:23 Older viewers flocking to influencer content
#adtech #media #podcast #socialmedia
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