Scaling a Custom Software Studio in PropTech and FinTech — with Matt Sadowski, CEO of Mobile Reality

In this episode, I chat with Matt Sadowski, founder and CEO of Mobile Reality — a Poland-based software development company specialising in custom projects across proptech, fintech, and blockchain.

We explore how Mobile Reality grew from a small dev shop into a trusted vendor for commercial real estate and financial startups, how they built momentum by focusing on niche sectors, and how Matt is now using AI tools to scale outbound while keeping the team lean.

We cover:
How one commercial real estate client opened the door to the proptech world
Why inbound traffic, annual industry reports, and tailored outreach all play a role in their pipeline
The biggest challenge in finding high-intent buyers today
What AI tools Matt built internally to automate his outreach
Their current sales cycle and how they quote custom builds
Why they’ve chosen to stay small and flexible instead of chasing headcount
And how Matt plans to scale in a tougher market without overextending

If you're building or selling in proptech, fintech, or custom dev, or just interested in hearing how a technical founder uses AI to run lean outbound, this one’s worth a listen.

Links
Visit: mobile-reality.com
Connect with Matt: LinkedIn - Matt Sadowski