Why Everyone’s Talking About Freeport Florida | New Construction & Growth Outlook

Freeport, Florida is quietly becoming one of the most interesting real estate stories in Walton County. In this video, we take a look at what’s happening on the ground — from new neighborhoods breaking ground to major infrastructure projects that signal how much this area is poised to grow.

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Freeport is evolving fast—new neighborhoods, new infrastructure, and new opportunities popping up along Hwy 20 and 331. Projects like these tend to move quickly once roads go in and homesites are released, so staying ahead of the curve matters.

If you want to be among the first to know when pricing, plats, and inventory drop, reach out—my contact info is below. And if you want to keep tabs on how these changes are shaping the market, subscribe so you’re always one step ahead.

Chapters
00:00 - Introduction
00:55 - Hammock Bay Building Company
01:18 - 33.5 acres Development
01:35 - CHELCO new service operations
02:38 - Exchange Owls Head Apartments
03:37 - Phase III of Magnolia at The Bluffs
04:45 - Genoa Landing New Townhomes

The first site sits along 83A and is owned by the Hammock Bay Building Company, referred to as The Reserve at Hammock Bay. While there are rumors of a future community featuring larger estate-sized homesites, there’s no publicly available plat or development filing at this time. What is clear, however, is the scope — you can see from the air just how much land is being prepared for future growth. On the other side of Bay Loop Road, another pair of parcels totaling roughly 33.5 acres appears to be in the early stages of development. Based on limited documents online, the site could feature approximately 127 single-family homes once complete. Both of these projects are worth watching closely as infrastructure work continues.

CHELCO is also making a significant investment in Freeport with a new full-service operations center now under construction. The site will include a 28,700-square-foot main building, a 10,000-square-foot storage facility, and an eight-acre staging area for equipment. Once operational, this facility will dramatically improve response times for outages across Freeport, Santa Rosa Beach, and Bluewater Bay, strengthening the region’s overall infrastructure and quality of service.

Along Highway 331, Exchange Owls Head Apartments LLC has proposed a 24.46-acre multifamily development with 300 apartment units, offering one-, two-, and three-bedroom layouts. The first phase is expected to be complete by early 2027. For comparison, nearby properties like The Madison at Owl’s Head currently lease one-bedroom units around $1,300 per month.

Behind Owl’s Head and The Bluffs, DR Horton is moving forward with Phase III of Magnolia at The Bluffs in Freeport. This new home community will introduce several three- and four-bedroom floorplans with prices starting at $319,900. Down Highway 20, you’ll notice another 15-acre site cleared for the future Crosspoint Church campus, which is expected to include a large worship auditorium, preschool facilities, and indoor recreation and multipurpose spaces.

For those seeking a more affordable entry point into new construction in Freeport, Genoa Landing offers an appealing option. The 14-acre site will include 68 brand-new townhomes, each designed with three bedrooms, two-and-a-half baths, a one-car garage, and a private back patio with added privacy partitions. Priced from $269,900.

Freeport’s ongoing transformation is about more than just rooftops—it’s a broader story of infrastructure, opportunity, and accessibility. With proximity to South Walton and 30A, improved utility networks, and new business developments taking shape, this area is becoming one of the most compelling places to watch in Northwest Florida real estate. If you’re tracking new communities, planning a move, or considering future investment, this video will give you an inside look at what’s really happening across Freeport right now.

About Noah Escobar:
As a 30A real estate expert with over $75M in sales in the past 3 years, I specialize in luxury properties, new construction, and custom homes throughout 30A, including Watersound Origins and Watersound Camp Creek. Whether you’re searching for the perfect beach home, exploring lot opportunities, or building a luxury residence, I offer insider market knowledge, strong builder relationships, and proven negotiation skills to help you achieve your goals. For sellers and builders, I create high-impact marketing campaigns using video, geo-targeted advertising, and digital strategies that reach out-of-state buyers and drive maximum exposure along 30A. From the emerald waters of Santa Rosa Beach to the private golf community of Watersound Camp Creek, I’m your local expert for every step of the 30A lifestyle and market.