How To Supercharge Your Content for Lead Generation (feat. Steven Van Vessum of Content King)

In this episode, we’re delighted to be joined by Steven Van Vessum, VP of Community at ContentKing, a powerful SEO tool that lets you live audit your site and track its performance in the background.

We brought him over not to talk about SEO (let us know in the comments if you do!) but to discuss ContentKing’s content marketing strategy.

They use a combination of blog and knowledge base content to drive organic traffic to the site for very competitive keywords. More importantly, ContentKing uses this content strategy for lead generation — and they’re brilliant at it.

Of course, this is the same strategy we’ve been preaching about in our videos, podcasts and blogs. But sometimes, it pays to get an outsider’s perspective and pick their thoughts on how they used their own content marketing to generate high-quality leads.

We then wrap things up with a content marketing action plan that you can adopt to drive leads for your business.

We also have an exclusive ContentKing offer for our YouTube followers and podcast listeners! Go to www.ContentKingApp.com/ExposureNinja/ and get a FREE 28-day extended trial of ContentKing.

⏲ Timestamps
00:00 — Introduction
02:09 — About Steven and ContentKing
04:43 — How ContentKing Uses Content to Drive Leads
07:13 — ContentKing’s Other Digital Marketing Channels
10:49 — Topic Ideation
15:09 — Validating Topics With Keyword Research
18:33 — Ideal Content Length to Rank
25:19 — Tips for Writing
28:27 — Generating Leads with Content
35:25 — Nurturing and Converting Leads
39:41 — Content Marketing Action Plan

🔗 Resources and Links
Content King
https://www.contentkingapp.com/exposu...

Follow Steven Van Vessum on:
Twitter — @Stevenvvessum
LinkedIn —   / stevenvanvessum  

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#ExposureNinja #LeadGeneration #ContentMarketing
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