IT'S BROKEN! The Wealth Gap will DESTROY the Auto Industry!

The Wealth Gap in America will DESTROY the Auto Industry!

The car market is on the brink of a crash... And that's thanks to several factors. In today's video, I talk through the following:
The national average salary of $62-63K… that’s about $5200 per month.
That’s before taxes, rent, insurance, groceries, etc
Average mortgage payment across the country is over $2700. Rent isn’t far off from that. Varies greatly state to state.
Average monthly payment on a new vehicle is over $750. Truck payments are generally over $1000.
Average annual insurance premium is now over $2700. Over doubled in the last two and half years. So that’s another $225 per month.
Average cost of groceries per month is between $500-600 for US households. That’s not including eating out… which most of us do.
Sprinkle in your typical bills like electric, water, and streaming services you’re easily looking at another $500-700 per month on that.
So after all your bills and taxes, most Americans are left with 10-15% of their income and that’s supposed to cover emergencies or go into savings.
17% make between $100,000 and $149,000, Only 12.1% of Americans make in the $75,000 to $99,999 range… and 15.7% earn in the $50,000 to $74,999 range.
The top 10% of Americans earn $167,639 per year.
A significant amount of Americans who earn $150K or more are still reporting living paycheck to paycheck.
The cost of living has far outpaced earnings.
People don’t know how to save in 2025…
Keeping up with the Joneses or what we see online.
New inventory isn’t selling as expected.
New vehicle inventory is at 2.83 million as of Sept 2025. We only saw a dip after tariff scares in May.
Big discounts are needed in order to move most cars and trucks.
Even America’s #1 selling pickup truck is struggling bad right now… the F150 has a current 115 day supply with over 116K units available right now across the country!
The Chevy Silverado is selling at an even slower rate… over 120 days on lot time.

Let me know what you're seeing on your local dealership lots. Are new cars, trucks and SUVs stacking up? Are the dealers offering sizable discounts and incentivized interest rates? What do you foresee coming with the car market into 2026?

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