EP12 | Creating Opportunities

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Join Shayna and Evelyn as they dive into one of the most energizing and sometimes intimidating topics for creative entrepreneurs: creating your own opportunities.

In this episode, you’ll get a candid, behind-the-scenes look at what it really takes to build momentum in your design business, whether you’re just starting out, looking to grow your client base, or ready to level up your marketing game. Shayna and Evelyn break down the myths around “waiting for leads” and share how to become your own best marketing engine, from networking in your community to building powerful referral partnerships and leveraging digital tools like LinkedIn.

Discover how to identify the right connections, ask the questions that open doors, and keep your business top of mind with smart, segmented email marketing. The duo shares real-world stories (and a few networking fails) to show why blindly collecting business cards isn’t enough—and how consistent, personalized outreach can turn fleeting contacts into lasting opportunities.

Packed with actionable tips, honest encouragement, and a healthy dose of tough love, this episode is your roadmap to taking control of your business growth. If you’re ready to stop waiting for opportunity to knock and start building your own path—one conversation, connection, and email at a time—this episode is your must-listen guide.

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