Thomas Yap: The Sales Hack AI Doesn’t Want You To Miss | EP17

What happens when a car content creator steps off the track and into the boardroom? In this episode of The Entrepreneur Journal, we sit down with Thomas Yap, the silky-haired host of Keep It 100 Talks (‪@keepit100talks‬) car enthusiast, and seasoned sales coach.

Behind the engines and car reviews lies a sharp mind for strategy, persuasion, and communication. Thomas has trained individuals and teams in the art of pitching, sales, and marketing skills that fuel freedom, financial independence, and personal growth.

We dive deep into:
Why most people suck at pitching (and how to fix it)
The psychology of sales and why attention is the real currency
Personal branding vs. corporate branding (and why authority beats influencer status)
How AI is becoming the ultimate unfair advantage in sales & marketing

Whether you’re an entrepreneur, marketer, or just want to sell your ideas better, this episode is packed with raw insights, frameworks, and real stories that will shift how you think about business and influence.

About Thomas Yap:
Thomas Yap is the host of Keep It 100 Talks, a popular podcast blending raw conversations and car culture. Beyond his car persona, he’s a respected sales coach who has helped countless professionals sharpen their communication, build personal brands, and master the art of closing deals at Team Infinity. Today, Thomas is also integrating AI into sales training, helping teams duplicate success faster than ever before.

Timestamp:
00:00 Intro
03:42 From car culture to sales coaching
08:19 The real skill behind successful content creators
12:57 Why attention = money in today’s economy
18:30 The psychology of pitching & persuasion
25:41 Building personal branding vs. corporate branding
32:08 Authority vs. popularity: which one really converts?
38:45 The courage to be disliked (and why respect to likes)
45:10 Standing out in an oversaturated market
52:27 How AI is transforming sales & communication
1:00:35 Sales frameworks anyone can apply today
1:08:21 How Thomas trains teams to duplicate success
1:15:12 His dream supercar & the McLaren philosophy
1:22:47 The future of content, branding, and influence
1:32:18 – Closing thoughts & key advice for entrepreneurs

Follow Thomas Yap
Instagram -   / thomasyapofficial  
Instagram -   / keepit100talks  
Instagram -   / thomas.teaminfinity  
Website - https://teaminfinity.academy/
YouTube -    / @thomasyap  

Follow Gene:
Instagram –   / geneloo86  
YouTube –    / @gene-loo  

Follow Steven:
LinkedIn –   / stevenfongco  
Instagram –   / iam_stevenfong  

Follow TEJ:
Instagram –   / the_entrepreneur_journal_tej  
Facebook –   / tejpodcast  

Follow Dasein Academy of Art:
Instagram –   / daseinacademyofart  
Facebook –   / daseinacademyofart  
YouTube –    / @daseinacademyofart  

About Us
The Entrepreneur Journal is hosted by Steven Fong and Loo Hon Gene, two Malaysian entrepreneurs, storytellers, and eternal students of the game of business. Based in Kuala Lumpur, we dive deep into the real, unfiltered journeys of business leaders, creatives, athletes, and innovators shaping Malaysia and beyond. Every episode is a candid conversation, the wins, the failures, the pivots, and the lessons you don’t hear in polished success stories. With decades of combined experience across animation, filmmaking, gaming, technology, and entrepreneurship, we’ve built and scaled companies while navigating the unpredictable highs and lows of the creative and business world. We’re not here to just talk about success. We’re here to ask the questions that reveal what it really takes; the strategy, the mindset, and the sacrifices to turn ideas into impact.