31. Navigating a Business Pivot: Maintaining Your Brand Identity Through Change

Ever feel like your brand hasn’t kept up with where you’re headed in your health and fitness business? You’re not alone—and snagging those dream clients and setting premium prices might hinge on a strategic rebrand.


In this episode, I’m diving into the story of Sharon Zimmerman (https://www.sharonz-consulting.com/), who successfully shifted from jewelry designer to a sought-after business consultant. Her journey offers powerful lessons for nutritionists, fitness coaches, and wellness experts eager to evolve their own brands without losing their unique identity. Get ready to explore essential strategies for rebranding, maintaining client relationships, and repositioning your services to reflect your new direction.


We’ll tackle identifying your rebrand focus, maintaining continuity as your business evolves, and using content as a bridge to connect old and new audiences. It’s time to harness your expertise and confidently pivot your brand for success!


→ Get your Rebrand Checklist: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand... (https://www.jesscreatives.com/rebrand...)
→ Take the "Squiggle or Square" quiz: ⁠⁠⁠⁠https://www.jesscreatives.com/quiz⁠⁠⁠⁠ (https://www.jesscreatives.com/quiz%E2...)
→ Ready to transform your brand? Visit: ⁠⁠⁠⁠https://www.jesscreatives.com/rebrand... (https://www.jesscreatives.com/rebrand...)


Key Takeaways:

•

Identify what truly needs to shift in your rebrand by conducting a comprehensive brand audit.

•

Maintain visual cues to provide your current audience a sense of continuity during your business transition.

•

Bridge your brand’s evolution through strategic content that gradually introduces your new direction.


nutrition branding, fitness branding, health and wellness marketing, authority positioning, fitness coach marketing, nutritionist branding, rebranding for health professionals, wellness business growth


This podcast is for nutritionists, fitness coaches, and wellness professionals looking to build authority and grow their business online.