The Business Case for Good Manners with etiquette coach William Hanson | A Bit of Optimism Podcast

Good manners aren’t just about being polite — they’re about making other people feel seen.

William Hanson is one of the world’s leading etiquette coaches. He’s advised royalty, CEOs, and television personalities on how to communicate with clarity, confidence, and grace. But his mission goes far beyond fine dining or proper handshakes.

In today’s fast-paced, informal world, William argues that etiquette isn’t outdated — it’s essential. Whether you’re trying to land a job, win over a client, or simply connect with others, good manners are your most underrated advantage.

He sat down with me to share how etiquette builds trust, why it’s not about snobbery or perfection, and how anyone — regardless of background — can learn the unspoken codes that open doors.

This… is a Bit of Optimism.

Check out William’s new book "Good Manners" here:
https://www.williamhanson.co.uk/books

And learn more about his work here:
https://www.williamhanson.co.uk/

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This episode is brought to you by True Classic!
I really love their T-shirts, so we called them up and asked if they wanted to work together. And they said yes!
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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

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Simon’s books:
The Infinite Game: https://simonsinek.com/books/the-infi...
Start With Why: https://simonsinek.com/books/start-wi...
Find Your Why: https://simonsinek.com/books/find-you...
Leaders Eat Last: https://simonsinek.com/books/leaders-...
Together is Better: https://simonsinek.com/books/together...

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