Your Discount Strategy SUCKS! Here's how to FIX IT

Discounts can act as a powerful tool for increasing revenue, but are you using them to their full potential? In ecommerce, a flawed discount strategy can cause more harm than good. Discounting too often or too much without prior strategic planning can actually harm your business. For long-term success, ecommerce store owners should learn to implement discounts as part of their pricing strategy, and not turn them into their entire marketing strategy. In this video, you’ll learn the potential dangers of discounting and what you can do instead to ensure you’re providing value, building a brand and driving revenue.

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~ Chapters ~

0:00 What You Can Expect
0:53 Types of Discount Strategies & Methods
2:32 Do You Have a Discount Strategy?
3:49 Heavily Discounted Stores Attract the Wrong Type of Customer
4:36 Over-use of Discounts Opens the Doors to Exploitation
5:37 Does Your Store Have the Right Products for Discounts?
6:15 It’s Hard to Remove a Discount Strategy Once It’s in Place
7:30 Loyalty Program
8:56 Don’t Offer Discounts; Offer Value
10:03 Segment Your Discount Strategy
10:55 Final Thoughts

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