Checking Out the Fender Flagship Tokyo Store!

We're checking out the new FENDER FLAGSHIP TOKYO STORE that opened earlier this year! This is Fender's first flagship store and the US guitar maker made sure to turn it up to 11. Similar idea to the Gibson Garage, but of course with Fender flair.
Asia-Pacific is set to become the biggest music market by 2030 according to Fender, so they chose to pen their first flagship store in Tokyo's Harajuku. The store has a total of four different floors showcasing a variety of American made guitars, Japan made guitars, Fender Custom Shop, F Is For Fender clothes, and even a Fender Cafe! I was blown away by the store and MAY have bought a guitar there... Which was your favorite? Do you wanna make the trip to check the flagship store out in person??


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Filmed & Edited by Thomas Filbert

00:00 Fender Flagship Tokyo
00:27 What is it?
01:42 1 - New, Lifestyle, etc.
04:41 2 - Guitars, Basses, Amps, etc.
09:14 3 - Fender Custom Shop Experience
11:35 B - Acoustics, Fender Cafe, etc.
13:13 Buying a Guitar?!
14:10 Recap