Value First: The New Playbook For Engagement, Content, And Revenue

Attention is harder to earn than ever. And if people can get answers instantly, your organization has to offer more than information—it has to deliver clear, felt value.

In this special Buzzworthy Live panel recap, Marcus Leite revisits standout moments from 2025 conversations on attention, the “answer economy,” content that connects, program evaluation, belonging, and sustainable revenue. While these clips come from the association space, the lessons apply to any organization that depends on trust, community, and repeat engagement—member-based groups, nonprofits, professional communities, and modern brands alike.

✨ What You’ll Learn:
Why attention is the new constraint, and what breaks through the noise
How the shift from “resources” to “answers” changes expectations
A practical way to define engagement based on real outcomes
When to evolve (or end) programs using goals + data, not tradition
How authentic stories and real people build belonging and retention
Why revenue grows as a result of a great experience—and how to diversify it

💡Key Takeaways You Can Apply This Week:
Start with value, then design engagement around it
Match content formats to where your audience already spends time
Track program performance as you go, so pivots are easier and cleaner
Build experiences that feel human, current, and specific to your community
Approach partnerships as shared outcomes—not logo placement

Want a fast way to see how well your website is delivering value right now?
Get a free Digital Member Value Audit: TaleWindDigital.com/audit