Fundraising at Overcoming MS with Rob Carter

In this episode, we welcome Rob Carter, Head of Income Generation at Overcoming MS. With over 20 years of experience in the not-for-profit sector, Rob brings a wealth of knowledge and insight to ensure that supporters’ needs and hopes are at the heart of any fundraising activity.

Rob joins CEO Alex Holden to discuss the charity’s strategy and goals and how community fundraising supports those endeavours.

Topics and Timestamps
01:44 Rob's intro as a fundraiser for Overcoming MS and his connection to MS

06:29 Why is fundraising important for the Overcoming MS charity?

09:35 What is fundraising?

14:45 Example of independent Overcoming MS fundraisers

18:26 Charity organized challenge events

20:07 Non-physical challenges and fundraisers

21:41 Contacting the fundraising team at Overcoming MS

22:30 The importance of regular giving

25:42 Support without making a monetary donation

Rob Carter’s bio:

Rob is Head of Income Generation for Overcoming MS. Rob has worked in the not-for-profit sector for over 20 years, developing successful fundraising, sponsorship and marketing strategies for organisations including the MS Trust, Fight for Sight, Youth Music, vinspired, the Royal Academy of Music, and Vision Foundation. His overriding focus is to ensure that supporters’ needs and hopes are at the heart of any fundraising activity – by fostering these vital relationships, great things can happen!

Rob is also a trustee for the Chilterns Neuro Centre and, outside of work, is training to become a counsellor.
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Overcoming MS is a positive lifestyle program that aims to help people live long, healthy lives without the usual problems associated with multiple sclerosis.

Find us on:
Web: www.overcomingms.org
Facebook: www.facebook.com/OvercomingMS
Instagram: www.instagram.com/OvercomingMS/
Twitter: www.twitter.com/OvercomingMS