THE SCIENCE OF PERSUASION  - HOW TO WIN HEARTS AND MINDS

In this episode of Changing Minds, I explore one of my favorite topics: persuasion—how to ethically and effectively influence others. I break down the difference between persuasion and manipulation, examine psychological roadblocks like confirmation bias and reactance, and unpack Aristotle’s classic ethos, logos, and pathos with a modern addition: demos—the audience.

Whether you're leading a team, selling an idea, or having a meaningful conversation, persuasion is your superpower. I’ll share frameworks, insights, and strategies to help you win hearts and minds while staying grounded in integrity and empathy.

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00:00 Intro
00:38 Defining Persuasion
01:30 Understanding Persuasion
01:56 Ethical Persuasion vs. Manipulation
04:12 Psychological Barriers to Persuasion - Why Persuasion is Tough
12:25 The Four Elements of Persuasion
13:57 What Persuades Us - Understanding Your Audience
19:23 Crafting a Persuasive Argument
22:33 Final Thoughts

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