How to Be a Sustainable Beauty Brand: Emma Lewisham Review AD | Lab Muffin Beauty Science

Sustainability and environmental impact is something most of us care about, but it's a confusing topic, and the beauty industry is full of greenwashing. Emma Lewisham's approach is unusually holistic, innovative and transparent.

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This video is sponsored by Emma Lewisham, but this is my honest opinion, based on my independent research.

In this video:
"Carbon positive" - how to do it properly
The packaging problem and circularity
IP sharing
Product reviews

Blog post with more info here: https://labmuffin.com/how-to-be-a-sus...

Toitū Climate Positive Concept Paper: https://www.toitu.co.nz/what-we-offer...
Emma Lewisham Beauty Blueprint: https://emmalewisham.com.au/blogs/jou...
Emma Lewisham Sustainability Strategy: https://emmalewisham.com.au/pages/sus...

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Lab Muffin Beauty Science is a channel by me, Michelle - I'm a chemistry PhD and beauty lover, here to explain how beauty products work, debunk myths, and help you make smarter decisions about your skincare, hair and makeup!

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Blog post for this video with more info: https://labmuffin.com/how-to-be-a-sus...

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