Can Mikayla SAVE Morphe? + Britney Spears Fragrance Drama is OVER! | What's Up in Makeup NEWS

Welcome to What's Up in Makeup NEWS! Visit Lume at https://bit.ly/4hXuBtB and use my code JLUV. Lume Starter Pack is 30% off and comes with free shipping, PLUS for my followers you can get an extra $5 off for new customers. Thanks to Lume for sponsoring this video!

Today’s What's Up in Makeup is packed FULL of beauty news to keep you updated on the week's latest beauty releases as well as brand and influencer news. You don't want to miss it!

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Article Links
Brand sales down https://tinyurl.com/2s3bdxcs https://tinyurl.com/5xpb6ye2 https://tinyurl.com/5c8rykzh https://tinyurl.com/mun8em8h https://tinyurl.com/2ffvpw49

Ulta Expansion https://tinyurl.com/4jn3hvje https://tinyurl.com/ren672fz

Britney Fragrances and GBB https://tinyurl.com/2b5xcvwa https://tinyurl.com/3mpdm9xw

Briogio’s Nancy Twine steps down https://nancytwine.com/ https://tinyurl.com/3tk4xbbd

Wander Beauty https://tinyurl.com/ycyzx6jy

Formaldehyde https://tinyurl.com/bdee3umn https://tinyurl.com/5dfjzpa2 https://tinyurl.com/2y3j8h3u

K-18 https://tinyurl.com/33u9feu2

Time Stamps
0:00 Intro
1:19 Thank you to our sponsor, Lume!
4:51 Morphe is REALLY trying to come back, but they need influencers!
18:49 The Britney Spears Fragrance Drama is OVER
22:35 Another Black owned beauty brand is closing
25:06 FDA's attempt to ban potentially dangerous hair straightening chemical on hold
28:12 Ulta expanding to even more countries!
29:18 Why it was a ROUGH 2024 for beauty brands and how this is good for you
36:35 Nancy Twine steps down from CEO position at Briogio
39:30 New K-18 Reality TV show "Extreme Hair Rescue" debuts
41:16 PR and Purchased Products of the Week
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Thanks for subscribing to my channel (https://www.youtube.com/subscription_...) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
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