Strategic Alignment: The Secret to Consistent Revenue Growth
Автор: SBI Insider: Video Podcast
Загружено: 2016-09-20
Просмотров: 295
On this week’s SBI Insider Video Podcast, we tackle the topic of strategic alignment. What exactly is it, and why is it a critical part of your overall business strategy? Watch as my colleague, Dan Perry, principal at SBI, and I break down the importance of strategic alignment.
We’ll start the show by explaining the difference between strategy and tactics. We’ll give you an easy tool to use to understand whether or not your organization is set up for success. Essentially, this 2x2 grid will help you plot your organization to find out if you’ve got a brilliant plan that your team can execute flawlessly.
Next, we’ll continue our discussion by examining the recent over-rotation to tactics. We’ll explain why this a mistake organizations make too often that results in missed revenue growth objectives. We’ll dive into specific examples such as sales compensation. Sales comp is a very important tactic, but it’s also just that – only a tactic. Watch as we explain why instead you need a strong strategy, and strategic alignment, to make your number.
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