Amazon’s Two-Part Title Test Explained — What Sellers Need to Know (and Why It Might Hurt CTR)

Amazon is testing a new “two-part title” format — and it’s causing confusion among sellers. In this video, I break down what the test is, why it matters, and how it could impact your listings, CTR, and SEO.

We’ll cover:

What Amazon’s two-part title system actually means

Why it could confuse customers instead of helping them

The real SEO and conversion impact

What sellers should do (and not do) right now

💡 I’ll be testing this across the accounts I manage — subscribe to stay updated when results come in!

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