Top 5 Essential Text Marketing Practices for 2022 | EZ Texting

As text marketing industry pioneers, we know a thing or five about essential text marketing practices that every business using SMS messaging needs to know now.

And now, you can benefit from our observations and expertise through our Top 5 Essential Text Marketing Practices for 2022. Whether you are an EZ Texting customer or simply someone trying to learn the text marketing ropes, these Top 5 best practices can help you craft successful SMS text messages that truly reach and engage your audience.

EZ Texting is a SaaS company that delivers the fastest, easiest, and most reliable way to connect. It has served over 165,000 customers and is the #1 SMS platform for business users, setting the standard for business texting. Our messaging solutions allow businesses to quickly and effectively reach and engage their mobile audiences. With employees around the world, EZ Texting is continuously recognized as a Best Place to Work, as well as a top product for small and mid-market businesses. The company is backed by Morgan Stanley Expansion Capital, CIBC, Investor AB, and ROCA Partners. To find out more, follow us on Twitter and LinkedIn.

✓ Ranked the #1 SMS marketing software
✓ Helped 165,000+ customers succeed
✓ Delivers 6X more engagement than email
✓ 4 billion messages sent
✓ Industry pioneer and leader since 2004

Start your free account today -- no credit card required!
https://www.eztexting.com/start

Text TRY to 858585 to see how it works.*
*Message and data rates may apply. Text STOP to opt out.
For Privacy Policy visit: https://www.eztexting.com/privacy-policy

HELP DOCS: https://answers.eztexting.com/
LEARN MORE: https://www.eztexting.com//blog/top-5...

SUBSCRIBE ➽ https://www.youtube.com/c/EZTexting?s...

EZ Texting How To ➽    • EZ Texting Tutorials  

Text Marketing For Your Industry ➽    • Text Marketing For Your Industry  

Why Choose EZ Texting? ➽    • Why EZ Texting?  

Customer Success Stories ➽    • EZ Texting Success Studies  

EZ Webinars ➽    • EZ Webinars  

FOLLOW US FOR MARKETING NEWS & TIPS:
Twitter:   / eztexting  
Facebook:   / eztexting  
LinkedIn:   / eztexting  
Instagram:   / ez_texting  

• Make It Easy to Opt In

When shopping around for a text marketing provider or tool, make sure they offer a simple and trusted opt-in process with options that can be employed across your marketing campaigns. EZ Texting offers quick and simple opt-in tools, including a QR code generator, Keywords, and digital Sign-Up Forms, just to name a few. Use these tools to help you create opt-in opportunities, including store signage, advertising, receipts, and across your digital presence.

• Make It Easy to Opt Out

Part of preserving text marketing as a trusted and secure channel involves making opt-outs just as easy as opt-ins. It’s not just a smart strategy, it’s also the law.

That said, compliance is critical if you want to reap the benefits of text marketing. To help reduce your compliance risk and improve consumer confidence, we created SafeSTOP — a simple, secure process for adding necessary compliance language to your messages.

• Let Opt-Ins Know What to Expect

Let opt-ins know if you plan to send coupons, exclusive offers, and product updates. Giving people an idea of what types of messages you plan to send is not only recommended, it’s also customer centric. To make sure you execute welcome messages flawlessly, automate them, so whenever someone opts in to your text list a welcome message is automatically deployed.

• Match Your Strategy to Your Industry

Some industries — such as retail, restaurants, and education — may need to rely heavily on mass texting capabilities, while others — like real estate agents or legal and financial offices — may get more use out of two-way texting.

Making sure your strategy aligns with your industry and your customers before you start texting will ensure better results when you do.

• Find the Right Time to Text

The results of our 2022 Consumer Texting Behavior Report revealed that the majority of consumers prefer to receive texts from a business or organization Monday-Friday, 9AM-5PM or during the hours that are typical to the particular business. To measure how effective your timing is for your specific customer base, take a look at your response rates and unsubscribes to see if your messages are finding their audience.

VIDEO GUIDE:
0:00 - Intro
0:18 - Make It Easy To Opt-In
0:52 - Make It Easy To Opt-Out
1:21 - Let Opt-Ins Know What To Expect
1:48 - Match Your Strategy To Your Industry
2:18 - Find The Right Time To Text
2:43 - Subscribe

#Top5 #TextMarketing #SMSmarketing