What Made a Hockey Brand Go Viral with SkateSkins' Matthew Keeler

Hockey culture is changing — and self-expression is finally part of the game. With the creation of SkateSkins, Matthew Keeler is giving players the opportunity to customize their gear with a product that holds up to the highest level of gameplay.

In this episode, we talk about how they've challenged hockey’s old-school mindset and caught the attention of the NHL. Learn how their organic social media growth, partnerships with nonprofits, and passion for creativity have helped them change the game!

Topics discussed:

Introduction (00:00)

Matthew’s early entrepreneurship (01:45)

Creating SkateSkins and the origin of the brand (04:57)

The challenges to starting and growing the brand (09:03)

What makes SkateSkins unique and fun for players (11:53)

How they’ve grown organically on social media (14:27)

The rise of individuality and creativity in hockey (16:19)

Partnering with the NHL’s Hockey Fights Cancer initiative (18:37)

How to customize your own SkateSkins (20:56)

Lessons from his first apparel brand, Just Dishin (23:03)

What brought you JOY today? (25:14)


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Connect with Larry Sprung:
LinkedIn:   / lawrencesprung  
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X (Twitter): https://x.com/Lawrence_Sprung

Connect with Matthew Keeler:
Instagram:   / matthewkeelerr   SkateSkins Instagram:   / skateskinsofficial   Just Dishin Instagram:   / justdishin   SkateSkins X (Twitter): https://x.com/realskateskins Just Dishin X (Twitter): https://x.com/justdishin SkateSkins TikTok:   / skateskinsofficial   Just Dishin TikTok:   / justdishin   SkateSkins Website: https://skateskinsofficial.com/ Just Dishin Website: https://skateskinsofficial.com/ About Our Guest:

Best known for his innovative contributions to hockey, Matthew Keeler designed the iconic Jordan 1 hockey skates and founded SkateSkins®, bringing skate customization to the mainstream. His visionary approach to creative manufacturing has reshaped the future of the sport, laying the groundwork for its continued evolution and growth.

Disclosure:

Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.

This episode was produced by Podcast Boutique https://www.podcastboutique.com