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Why Breaking Into the Chinese Beer Market Is Almost Impossible | WSJ

Автор: The Wall Street Journal

Загружено: 2019-08-12

Просмотров: 822225

Описание:

As global beer sales have stalled, major brewers such as AB InBev and Carlsberg are flocking to China. WSJ's Steven Russolillo in Hong Kong tests their strategies, sipping the beers specially crafted to win over Chinese drinkers.

Image composite: Sharon Shi. Video: Clément Bürge

#WSJ #beer

Why Breaking Into the Chinese Beer Market Is Almost Impossible | WSJ

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