Word of the Year: NO (And Everything Else I'm Doing in 2025)

It's January 16th. Most people already posted their New Year content, but I wasn't ready. Now I am.
In this video, I break down my actual 2025 goals - the real ones, not the performative BS you see everywhere else. Plus, I rant about why the word "authentic" needs to die and what we should be talking about instead (hint: it's novelty + taste).
What I cover:

Why "authentic" is the most overused word in content (and what to focus on instead)
My word of the year: NO (and why I'm done undercharging)
Business goals: $300K revenue, $20K minimum client threshold
Launching Homegrown Films (capturing legacy stories for families)
Why I'm making this year less about work and more about life
The decluttering experiment (one thing per day)
Health discovery: I wasn't eating ENOUGH (and how that changed everything)
Getting off social media (again, yes I see the irony)

Some context:
I'm Cameron King - been running a creative studio for nearly 20 years, working mainly with political and advocacy organizations. Dad of 4, living on 5 acres in Louisiana. Trying to build something meaningful without sacrificing my family or sanity.
This year is about boundaries, saying no, and actually enjoying life instead of just grinding for the sake of grinding.

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CHAPTERS:
0:00 - Intro: Why I Waited Until January 16th
1:45 - The Word "Authentic" Can Die Now
5:20 - It's Not Authenticity, It's Novelty + Taste
8:15 - My Word of the Year: NO
10:30 - Business Goal #1: Media Consultant Positioning
12:45 - Business Goal #2: $20K Minimum Client Threshold
14:20 - Launching Homegrown Films (Legacy Stories)
17:10 - Financial Goals: $300K (and Why I Might Not Stress If I Don't Hit It)
19:40 - Spiritual Goals: Doing More with My Kids
21:15 - Life Goals: Less Work, More Memories
24:30 - Health Discovery: I Wasn't Eating Enough
27:20 - The Decluttering Experiment (Green & Black Checkmarks)
30:15 - Simplifying My Tech Stack
32:40 - Personal Development: Handwriting & Storytelling
34:50 - Social Media Independence (The Irony Continues)
37:20 - Final Thoughts: Raw & Authentic, Baby

#newyeargoals #2025goals #creativebusiness #solopreneur #boundaries #authenticity #contentcreator #goals2025

🎥 FILMING NOTE: Recorded unscripted on my phone because that's all you need. No fancy production here.