What Is The Best Way To Unify LinkedIn ABM And CRM Data? - Get Linked Together

What Is The Best Way To Unify LinkedIn ABM And CRM Data? Are you looking to improve your account-based marketing and customer relationship management efforts? In this video, we’ll explore the best strategies to unify LinkedIn ABM data with your CRM system. We’ll start by explaining how integrating these platforms can give you a comprehensive view of your target accounts, from initial LinkedIn interactions to closing deals. You’ll learn how aligning your sales and marketing teams around shared goals and definitions can boost collaboration and prevent duplicated efforts. We’ll also cover the importance of maintaining high-quality data, including tips on keeping contact details current and consistent across systems.

Next, we’ll discuss how to use integration tools and services that connect LinkedIn, particularly LinkedIn Sales Navigator, with popular CRM platforms like Salesforce, HubSpot, and Zoho. These tools can automatically sync engagement activities, providing your sales team with real-time updates on prospect interactions. We’ll also share how automation workflows can streamline follow-up actions based on LinkedIn activities, saving time and reducing manual work.

Finally, we’ll show how to create dashboards that combine LinkedIn engagement metrics with your CRM pipeline data. This helps you monitor campaign performance, identify opportunities, and refine your approach over time. Whether you’re new to account-based marketing or looking to optimize your current processes, this video provides practical tips to make your efforts more effective.

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About Us: Welcome to Get Linked Together! This channel is dedicated to providing you with practical advice on LinkedIn Profile Optimization, LinkedIn Networking Tips, Building a Professional Brand, LinkedIn Messaging Etiquette, and more. Our mission is to help you grow your LinkedIn connections and develop effective LinkedIn Content Strategies, ensuring you have the tools you need for a successful LinkedIn Job Search or to utilize LinkedIn for Business effectively. Join us as we share actionable tips and strategies that make online networking and virtual relationship building easier and more effective.