The 7-11-4 Rule for Your Marketing | How to Build Trust & Clients Fast

In this live session I break down Google's 7-11-4 rule and show immigration professionals how to apply it to their business.

The rule is simple:
✅ 7 hours of content
✅ 11 touch points
✅ 4 platforms (YouTube, TikTok, IG, Facebook)

Why you need 7 hours of content spread across social media.

The 4 key platforms you must be active on (YouTube, Instagram, TikTok, Facebook).

How to create 11 touch points to build trust with potential clients.

Content repurposing hacks to multiply your reach with less effort.

How specialization in immigration services can help you win clients—even over attorneys.

Ruben also welcomes Rosemarie from Mason James Immigration Services, who shares her experience working with family-based petitions, marriage-based status adjustments, and citizenship applications.

This was from my day two of my 30-day live series featuring different immigration service professionals. If you want to grow your immigration business and stand out in today’s competitive market, this video is for you.

📌 Chapters

0:00 – Introduction & Workshop Recap
1:06 – Demonstration of Video Setup
2:41 – The 7-11-4 Rule for Marketing
5:08 – Building Trust Through Content
6:34 – Content Types & Repurposing
9:20 – Immigration Business Opportunities
11:03 – Conversation with Rosemarie
12:31 – Rosemarie’s Immigration Services
14:01 – Closing Remarks & Future Plans