Building a Global Brand from the Global South | BoF CROSSROADS 2025

Known for his ability to fuse rich heritage and lavish craft with modern silhouettes, Sabyasachi Mukherjee has built a lucrative business that has captivated not only his native India, but the global fashion world as well.

In a conversation with BoF’s CEO Imran Amed, Mukherjee discussed how he’s built a brand that has both local authenticity and global relevance, and how he’s charting his own path to growth.

“It’s the politics of fashion. Sometimes talent alone doesn’t help you succeed,” the designer said. “Maybe I was ahead of my time, because there was not the kind of receptivity to this kind of clothing that there is today.”

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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com