KILL or SCALE? | Marketing Transformation in the Gen AI Era

Connect with me on Instagram:   / tajinderkalsi.tj  

Is Generative AI a threat to your marketing team or the key to 10x personalization? 🤔

The marketing landscape is being rewritten at lightning speed. Every CMO and marketing leader is facing the same question: How do we not just use Gen AI, but fundamentally transform our operations to gain a true competitive edge?

In this episode of Tajinder Kalsi Show, we host Amit Kumar, a Marketing Transformation Leader at one of the Top 3 IT Company, to give you the strategic roadmap you need to thrive—not just survive—in the era of Generative AI.

What You Will Master in This Episode:
• The Transformation Mindset: Moving beyond simple content creation and using AI to redesign end-to-end workflows.
• How agentic AI and automation are driving faster, smarter marketing decisions at scale.
• The Ethical Minefield: Practical strategies for managing the risks of AI hallucinations and building consumer trust when deploying AI-powered initiatives.
• Talent Re-skilling: What skills should marketing teams kill and what skills should they scale to stay relevant and effective.

What to Learn NOW for Aspiring Marketers
If you're just starting your career, you have an incredible advantage! Gen AI is leveling the playing field, but only for those who focus on the right skills. In this section, we break down what aspiring marketers need to prioritize:
1. Prompt Engineering Mastery: Learning to communicate effectively with AI is the new superpower.
2. Data Storytelling: AI gives you the data; the human job is to find the insights and turn them into compelling stories.
3. Ethical AI & Governance: Knowing the rules of responsible AI deployment from day one.

If you are a marketing leader, CMO, or strategist looking to leverage AI for growth, innovation, and strategic differentiation, this is required listening.

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Connect with Our Guest:
• LinkedIn:   / amit-kumar-79311313  

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Disclaimer: This podcast is for educational and informational purposes only.

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