Advanced Negative Keyword Tactics for Amazon Ads: The Silent Profits Play | AMA with Andy Splichal

In this episode, we're diving into the silent profits play—advanced negative keyword tactics that quietly clean up your Amazon ad spend and drive more profit without spending a dime more.

Here's what we cover:
✅ How to mine your search term reports like a detective
✅ The right way to block non-converting ASINs in auto and display campaigns
✅ Using phrase match negatives to filter out low-value clicks
✅ Separating branded vs. non-branded traffic for cleaner data
✅ How to prune your auto campaigns and avoid keyword cannibalization

These are the strategies most sellers overlook—but they’re exactly what separates a bloated ad account from a profitable one.

🔍 If your ACoS is creeping up or you’re tired of paying for junk clicks, this video is your roadmap to tighter targeting and higher ROI.

👇 Got questions or want to go deeper? Drop them in the comments or connect via the Facebook Group or email: [email protected]

Until next time, happy marketing!

#AmazonAds #NegativeKeywords #EcommerceTips #ACoS #MakeEachClickCount #AmazonPPC #AmazonAdvertising #ProfitTactics