YOHJI YAMAMOTO A/W22-23 - 4K60p Edited Version

March 4th at 7pm (Paris time UTC+1), Hotel de ville de Paris.

"(...) Yohji Yamamoto, of course, is the classic example of a designer who caters to a customer outside this fashion bubble. In the 1990s and early 2000s, he was one of those spotlight stars, but even then, his clothing, which can be complicated and demanding for the wearer, had cult appeal. And most designers, even peers like Rei Kawakubo and Miuccia Prada have seized onto the digital world and even created clothes that correspond with it. But at Yamamoto’s show on Friday, I realized how special it is that no one else shows like Yamamoto anymore (if they ever did to begin with). I only started attending fashion shows in the 2010s, when most collections were already streamlined for maximum social media impact, but Yamamoto has floated blithely above all that. His shows are still intense, langrous narratives of fabrics and shapes, which require and reward patience, relaxation, and quiet attention (...)"

by Rachel Tashjian for Harper's Bazaar (USA)

Produced by Yohji Yamamoto team
Scenography and lighting by Masao Nihei
Music by Jiro Amimoto
Hair styling by Eugene Souleiman
Make-up by Isamaya French
Footage filmed, produced and edited by HYPERMODE