Switzerland - Ready for tomorrow | Switzerland Tourism

Switzerland Tourism is opening a new chapter in brand management. With its new brand, the national Swiss tourism organisation is following a consistent "One Brand" strategy with a diverse brand ecosystem that allows the brand to be optimally staged - spatially, haptically and digitally. This opens up completely new opportunities for Switzerland Tourism to present the brand on the international stage.
"Switzerland" represents the diversity of the travel destination, offers the partners a visible stage and uncompromisingly places the guest at the centre. The brand experience guides guests throughout their entire journey: from their first browse, through planning and their stay to their souvenir. The brand becomes the host.
Welcome to "Switzerland"!
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Switzerland. http://Switzerland.com