The Business of Business is People | Herb Kelleher

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✎ Welcome to another edition of Modeling the Masters! In this episode, we dive into the inspiring journey of Herb Kelleher, co-founder and former CEO of Southwest Airlines. Herb, a successful lawyer, left his high-paying job to start his own airline. With over 30 lawsuits trying to stop him, Herb's determination and legal acumen helped Southwest take off. Learn how his unique approach made Southwest one of America's most admired companies.

Herb Kelleher's story is full of valuable lessons. He believed in putting people first, both employees and customers. This focus on people created a strong, loyal workforce and excellent customer service. Herb's dedication to his team included recognizing their personal milestones and ensuring everyone felt valued. His approach helped Southwest achieve over 30 years of consecutive profits and maintain a stellar reputation.

In this video, we explore three key action items from Herb's success: putting people first, focusing on customer service, and hiring the right people. Hear stories of Southwest employees going above and beyond for customers, and learn how hiring for attitude over experience helped shape the company's culture. Herb's leadership style and innovative strategies offer great insights for anyone looking to grow their business. Thank you for watching, and stay tuned for more episodes of Modeling the Masters!

✎ Herbert David Kelleher was an American billionaire airline businessman and lawyer. He was the co-founder, later CEO, and chairman emeritus of Southwest Airlines until his death in 2019. Kelleher was the recipient of over 100 awards and honors in the worlds of business and aviation during his life.

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