The Dunkin’ Power Pail: From Idea to Reality | On Brand | NBC
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Watch how the Dunkin’ Power Pail and Southwest Superheroes plane went from an idea pitched to executives to a multi-million dollar campaign!
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Hosted, executive produced and created by Jimmy Fallon, “On Brand with Jimmy Fallon” follows what happens when Fallon starts a premier marketing firm - the On Brand Agency - and fills it with the most creative, clever and competitive go-getters he can find. Bozoma Saint John, former C-suite executive at Uber and Pepsi, steps into the role of Chief Marketing Officer of the On Brand Agency. Fallon and Saint John will task 10 creatives to think out of the box and reimagine marketing in the modern age.
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The Dunkin’ Power Pail: From Idea to Reality | On Brand | NBC
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