From Lost Assets to ROI: How Smart Tracking Transforms Fleet Management | Geotab 2025

Learn how to improve fleet visibility, asset utilization, and ROI with advanced asset tracking solutions from Geotab Marketplace partners.

In this webinar, experts from Geotab, Link Labs, and Blue Arrow discuss how connected IoT technologies are transforming asset tracking—from theft prevention to data-driven efficiency and sustainability.

This session is designed for fleet managers, operations leaders, and technology teams looking to integrate asset tracking solutions directly within the Geotab platform to streamline operations and reduce costs.

In this video:
• What modern asset tracking means for fleets and operations teams
• How Geotab Marketplace partners help simplify tracking and integration
• Real-world ROI examples beyond theft prevention
• Ways to enhance asset utilization, maintenance, and compliance
• Future trends in IoT, predictive analytics, and scalability

Chapters

00:00 Introduction – Welcome to “Ask the Marketplace Experts”
01:10 Panel introductions (Geotab, Link Labs, Blue Arrow)
03:40 Understanding asset tracking challenges and misconceptions
07:50 How to evaluate ROI and choose the right technology
10:40 Real-world use cases beyond theft prevention
16:40 Operational efficiency and asset utilization insights
22:00 Revenue opportunities through smart asset tracking
27:00 Case studies: Construction & Utilities sectors
33:00 Common pitfalls and battery life misconceptions
39:00 Best practices for integration and scalability
47:00 Creative use cases: IoT, temperature, and shipping
49:20 The future of asset tracking: AI, UWB, predictive maintenance
52:40 Key takeaways and closing advice

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About Geotab:

Geotab is the world’s leading commercial telematics provider, connecting vehicles to the internet and delivering powerful web-based analytics. Our solutions enable organizations to manage their fleets efficiently while improving operations across six key areas: productivity, fleet optimization, sustainability, safety, expandability, and compliance. Trusted by businesses worldwide, Geotab empowers fleets to perform at their best with data-driven insights and reliable technology.

What does the Geotab GO device do?


The Geotab GO device is an industry-leading, expandable telematics solution designed to optimize fleet management. Using advanced GPS fleet tracking, it provides near real-time visibility of vehicle locations and a complete trip history. Equipped with patented algorithms, the device delivers detailed and accurate insights to help businesses improve productivity, enhance safety, and support overall fleet performance.

What is Fleet Tracking?


GPS fleet tracking enables fleets to understand vehicle location and other fleet activities. For Geotab, fleet tracking includes much more than “dots on a map” and also includes many other focus areas such as driver safety, fleet compliance, vehicle emissions, and vehicle health. To learn more, visit our Asset Tracking Solution page.