Jumpstart with Ayat Shukairy | Ep 40 by Jeffalytics

Ayat Shukairy is the cofounder of Invesp, serial entrepreneur and someone who literally wrote the book on conversion rate optimization.

Listen on to learn how to drum up interest in your agency through speaking, word of mouth and writing books. Learn how Ayat developed a methodology to help clients, and how this has resulted in conversion rate increases of over 65% for her customers.

And then hear our prognosis for where the fascinating world of Conversion Rate Optimization may be heading in the future.

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Find out more about this episode at: https://www.jeffalytics.com/ayat-shuk...

Quotable moments:
On stubborn clients:
Sometimes even unequivocal test data isn't enough to persuade a client to follow CRO guidelines

On CRO methodology:
#Research: #market, #traffic, #competition, existing flows on #website, #buyers vs #non-buyers...

On importance of informing your audience:
Have a loyalty program? Make sure your loyal customers know about it! Obvious, yet often overseen.

Links related to this week’s episode
Figpii: http://www.figpii.com/
Invesp: http://www.invespcro.com/
Ayat on Twitter:   / ayat  
Ayat on LinkedIn:   / ayatshukairy  

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