Conversion Rate Optimisation (CRO) | Double your Shopify sales in 2024

Sometimes no matter how hard you work on your conversion rate, it never seems to improve.

That's why in today's video I'm discussing the top 4 things that could be killing your Shopify conversion rate & how you can go about fixing them to improve your efforts.

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There is nothing worse than a low conversion rate on your Shopify store. So, in today's video, we dive into the top 4 conversion killers that could be sabotaging your success.

0:38 - 2:04
📱 Optimizing for Desktop Rather Than Mobile:
Learn more about why prioritizing desktop over mobile could be a costly mistake. With over 60% of ecommerce sales happening on mobile devices, and our clients experiencing 75-80% mobile sessions, the mobile experience is crucial to success. Start building mobile-first for a user-friendly layout that resonates with the majority of your customers.

2:04 - 3:26
📦 Not Having Logistical Information Accessible:
Neglecting to have easily accessible return policies and essential logistical information is killing your conversion rate. With over 60% of potential customers checking return policies before purchasing and 27% hesitating due to sizing concerns, you can't afford to not have these optimized. Take action by optimizing your site's policies, FAQs, and crucial logistical details sitewide.

3:26 - 4:55
⏱️ Forgetting About Load Speed:
Speed matters! The numbers show a direct connection between page load speed and conversions. Every second counts and even a delay of a single second can cause a 20% drop in conversions. Start considering every element on your page, use optimized page builders for speed, and take action using tools like Page Speed Insights or GT Metrix.

4:56 - 6:33
🎨 Focusing More on The Design Than The Messaging:
Design versus messaging: Which matters more? While 94% of first impressions are design-related, it's the messaging that seals the deal. Dive into the process of crafting compelling messaging that resonates with your ideal customers. Avoid overwhelming text blocks and learn how to prioritize critical information for a high-impact user experience.

Hopefully, these tips can help transform your Shopify store's performance!