TikTok’s Future, YouTube’s Rise & Slop Bowl Sitcoms | Creator Economy NYC

Welcome to CENYC TV — your weekly breakdown of the biggest stories in the creator economy.

This week we cover:

📌 TikTok’s U.S. deal with Oracle (finally moving toward stability)
📌 YouTube passing 50% of U.S. marketers for influencer campaigns in 2025
📌 Brands turning into studios with sitcoms like Bilt’s Roomies (8M views) & Cava's Bowl Mates

The headline?

Creators and marketers are shifting from uncertainty → stability, short-term hits → long-term bets, and “buy now” ads → actual storytelling.


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