Play the River hype video 2025!

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DISCLAIMER:
This video was filmed safely and responsibly. Always follow local laws, be respectful on the water, and operate your boat with caution.
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East Jordan Poker Run — A New Adventure on Northern Michigan’s Waters
This was our first time experiencing the East Jordan Poker Run — a brand new event, so we didn’t know what to expect. But with water this beautiful, we were more than happy to be along for the ride.

Friday kicked off at The Landings for a quick drink, thanks to Justin Snook who made it possible for us to pull right up with our boats and enjoy one free drink. From there, we headed out for a fun run before beaching up to hang out, socialize, and take a refreshing swim on a perfect hot summer day.

Saturday — starting with the drivers meeting for the Poker Run in the morning. After making our stops and collecting cards, we wrapped things up at The Foundry restaurant. There, we watched some incredible helicopter footage, found out who held the winning poker hand, and took part in a live auction for some amazing prizes. The best part? All proceeds went to the West Michigan Veterans Ranch, supporting fellow veterans in finding and receiving the help they deserve.

With perfect weather, crystal-clear water, and great people, this was an unforgettable weekend on the lake, and it’s safe to say we’ll be back next year!