What Does a Chief Product Officer Do?

What is a Chief Product Officer?

A Chief Product Officer – often called “VP of Product” (Vice President) or “Head of Product” – is responsible for product-related activities including strategy and execution. Their knowledge of product experience allows them to plan product vision, innovate product design, and ensure high-level product performance of the organization.

In simpler words, a Chief Product Officer’s job is to ensure the smooth development of great products that deliver value to customers, and in turn, the organization.

Most small-sized companies do not hire CPOs since their Product Managers assume the roles of CPOs. In contrast, and large-sized tech companies prefer hiring a CPO. This is commonly seen in tech companies that deliver more than one product (SaaS companies are great examples).

Chief Product Officers (CPOs) are often confused with Chief Technology Officers (CTOs) and Chief Marketing Officers (CMOs). A CPO determines what, why, and when a product is needed through their knowledge of customers and their product experience.

On the other hand, a CTO oversees the product development team concerning how the product is going to be developed, whereas a CMO oversees how a product is going to be marketed. Nonetheless, all three titles work together to achieve one goal: To maximize product-derived value for all stakeholders.

All things considered, a Chief Product Officer, with their knowledge and experience is a great asset to an organization. Any organization aiming to build its brand name should have one.

You can learn more about the chief product officer role here:
https://producthq.org/career/product-...

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