Why 90% of product teams are trapped in the wrong work | David Pereira

In this episode, David Pereira shares his unconventional journey into product management, starting from his teenage dream of becoming a rock star. He discusses the inspiration behind his book 'Untrapping Product Teams', emphasizing the importance of sharing failures and learning from them. David identifies common traps in product management, such as decision-making based on opinion rather than evidence, and stresses the need for frameworks that prioritize value creation. He also highlights the significance of saying no to stakeholders, reclaiming time from meetings, and recognizing 'bullshit management' practices that drain energy without adding value. Finally, David encourages product managers to embrace AI as a tool for enhancing their work and to cultivate curiosity, resilience, and drive to remain relevant in the field.

David Pereira:   / davidavpereira  
Untrapping Product Teams book: https://www.amazon.com/Untrapping-Pro...
Channel:    / @untrappingproductteams  
Spotify Episode: https://open.spotify.com/episode/6wQJ...
Episode Post: https://product-founder.com/why-90-of...

00:00 David Pereira's Journey into Product Management
04:03 The Inspiration Behind 'Untrapping Product Teams'
06:28 Identifying Traps in Product Management
10:52 Frameworks and Decision-Making in Product Management
14:35 Adapting to Modern Product Management Practices
20:03 The Importance of Saying No
25:58 Reclaiming Time as a Product Manager
29:57 Understanding Bullshit Management
37:04 Learning from Failure and Embracing AI