How to Avoid the 10 Biggest Branding Mistakes for Designers and Entrepreneurs

In my career in branding and design agencies I have seen clients and companies make the same avoidable mistakes over and over. Here are the 10 Biggest Branding Mistakes that you need to know so you can help your clients avoid them and so you don’t fall victim to them in your own business. The focus is on developing a clear brand strategy - the hub of the wheel that everything else your business does revolves around.

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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
"Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9
“Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR
“Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu
“Change By Design”, by Tim Brown http://amzn.to/2uaXYjX
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r
“The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse
“Art + Design” by Rex Ray http://amzn.to/2yLMRRT
“Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO
“Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT
“See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw
“Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK


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