The Ambassador of the Bay: E-40 Talks Building an Empire, One Slang Word at a Time | Full Episode

N.O.R.E. & DJ EFN are the Drink Champs and we're taking it back to some of the most legendary moments in Drink Champs history Classic interviews, unforgettable stories, and iconic guests who shaped the culture.

In this classic throwback episode of Drink Champs, N.O.R.E. and DJ EFN chop it up with the one and only, E-40!

West Coast legend 40 Water pulls up and you already know it’s a whole vibe. The Bay Area ambassador, slang innovator, and rap game veteran sits down with the Champs to give flowers, tell stories, and drop gems straight from Vallejo. From his early days hustling independently with The Click to becoming a multi-platinum solo artist, E-40 breaks down the grind that made him one of the most respected voices in hip hop.

The conversation flows like one of Forty Water’s signature cocktails—full of flavor, mixed with game. He speaks on his impact in shaping West Coast slang, the influence of the Bay on global hip hop, and why independence was always his lane. E-40 also shares memories of working with legends like 2Pac, Too Short, and Snoop Dogg, plus the stories behind some of his biggest records.

Of course, the Drink Champs energy is in full effect—shots are poured, laughs are loud, and the conversation runs deep. This episode isn’t just for E-40 fans; it’s a masterclass in longevity, hustle, and staying true to your roots. Bay Area stand up—this one’s for the soil.

Make some noise for E-40!! 💐💐💐🏆🏆🏆

-Originally published on Sept 1st, 2016

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