How to choose COLOR PALETTES that actually work

Choosing color palettes doesn't have to be confusing! After 20 years of creating brand palettes professionally, I've developed a simple framework for picking the perfect colors every time.

In this video, I break down my four palette types (hero, vibe, minimal, and extended), share the guidelines I use to ensure accessibility and balance, and help you figure out which approach your project actually needs.

Whether you're a beginner designer or just want to feel more confident with color choices, this framework will help you create palettes that look professional and work across all your brand applications.

#colorpalettes #graphicdesign #branddesign #designtips

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New here? I’m Janelle! I’m a freelance graphic designer who loves chatting about creativity, freelance life, and how on earth you build a sustainable career as a working creative while keeping your sanity.

REFERENCED IN THIS VIDEO //
https://thecolorpalettestudio.com/pag...
   • How to Balance a Color Palette  

CONNECT WITH ME //
Portfolio -- https://www.peregrinecreative.co
Resources for creatives -- https://www.janellehugel.com
Templates -- https://www.janellehugel.com/shop

CHAPTERS //
00:00 Demystifying color palettes
02:36 Hero Palettes
03:28 Vibe Palettes
04:23 Minimal Palettes
05:22 Extended Palettes
06:30 Making accessible palettes
08:30 Questions to help choose a palette
09:40 The Complete Guide To Color Palettes