CEO DIALOGUE #26 - Mostafa Terrab, OCP

Mostafa Terrab, CEO and Chairman of the Board of the Moroccan fertilizer group OCP, explains to IMD President Jean-François Manzoni how sincerity of intent helped him gain the trust of his people as he orchestrated radical reform.

0:00 🎓 Introduction to Mostafa Terrab and OCP

3:00 🌍 Fertilizer, Food Security and the Importance of Africa's Arable Land

8:35 🌱 Agricultural Productivity versus Environmental Impact

16:05 📈 Business Transformation at OCP

30:09 💯 Niyyah, Sincerity of Intent and the Value of People

35:08 🟢 Green Investment, Technology and Innovation

40:11 🇲🇦 Morocco, Patience and the Benefits of State Ownership

42:02 🏗️ Testing Employee Trust

52:41 🗺️ Regrets, Exploration and Discovery

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About our CEO Dialogue Series: Explore in-depth discussions between top executives and IMD President Jean-François Manzoni to learn how to develop your leadership skills and explore trending topics.

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