Feeling Stuck? Laura Kelly’s Real-World Tactics for When Business Slows Down

This episode of The Kee To Growth Podcast invites Laura Kelly, co-founder of Clover Growth Partners, to share her journey from Ireland to the U.S., the realities of entrepreneurship, and how building environments where people can thrive is truly the key to business growth. Host Jen McKee leads a raw, insightful conversation about the messy middle of scaling home service businesses—what happens behind the scenes when the pressure’s up, mental health is tested, and you have to put alignment over appearances.

Laura opens up about leaving Ireland in search of growth and healing, learning the hard lesson that you can’t outrun your own struggles. Instead, she found strength in vulnerability, and with the support of her husband, Josh, she began transforming her mindset and the workplaces around her. Laura gets real about creating cultures where transparency, respect, and personal and professional development are central—because your business grows at the speed of your healing.

Diving into tactical leadership and marketing, Jen and Laura discuss why you can’t market a brand you don’t believe in, the power of greater visibility, and actionable strategies for scaling intentionally, not transactionally. Laura shares her signature DP (Daily Production) report method, why it’s critical to meet often with the right people, and the importance of building deep, symbiotic relationships in the industry—forging genuine networks rather than chasing surface-level leads.

The episode covers practical levers leaders can pull when call volume is down, how to nurture your customer base to maximize every lead, and why empowering your team with ongoing mentorship is essential. Throughout, Jen and Laura bridge technical marketing strategies with the emotional highs and lows of entrepreneurship—offering hard-won insights for business owners who want more than quick wins. If you’re seeking sustainable growth, stronger leadership, and a brand people want to join—not just buy from—this conversation is for you.

Timestamps:

03:28 "Growth Through Transparency and Care"

06:58 "Marketing: Share Your Value"

09:59 "Maximizing Value Through Accountability"

13:45 "Lever Strategies for Predictable Results"

16:49 "Improving Revenue with Social Media"

19:28 "Befriend Experts, Build Symbiosis"

24:01 Networking Unlocks Marketing Insights

29:11 "Maximizing Chirp Through Collaboration"

31:30 Clover Marketing's Casual Beginnings

33:16 "Clover Growth Partners Overview"

36:50 "Gratitude for Laura"

Meet Your Host: Jen McKee

Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive.

Tune in for actionable insights and inspiring stories to elevate your brand!

Connect with Jen on Facebook:   / jennifer.hartman.73   or
LinkedIn:   / jen-mckee-72114824  

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The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com

This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/