From 20% to 40%: The Weekend Mortgage Lead Conversion Tweak

Weekend leads just got a boost! 💼 Find out how one change can increase mortgage lead conversions.

Discover how a simple change in your contact strategy can make a significant impact on your business. We dive into real numbers from one of our clients, showing how adjusting their approach to weekend leads led to remarkable results.

The Challenge:

Weekends were proving tricky, with one in four leads unable to be contacted.

Another quarter were classified as “Amber,” meaning they wouldn’t proceed for at least six months.

Just under 30% were marked as “Red,” indicating they wouldn’t move forward.

The Solution:

By having one advisor on call during weekends, they were able to contact leads immediately rather than waiting until Monday.

The Outcome:

The number of uncontactable leads dropped dramatically from 25% to 10%.

“Amber” pipeline leads decreased from 25% to 20%.

Most impressively, their viable leads (“green” leads) nearly doubled from 20.8% to 40%.

The Takeaway: People want quick responses and solutions. By adapting your strategy to meet this demand, you can significantly boost your conversion rates and grow your business.

Watch now to learn how you can apply this strategy to your own business and start seeing real results! 📈💼”

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