How We Got 2 Mortgage Leads in 24 Hours with a Google Business Profile (2025)

“In the last 24 hours, I’ve gotten 2 leads from Google. I don’t know what you guys did, but it’s fantastic!” That’s what Mitch told us after joining last August. In this video, I’ll show you exactly how we optimized his Google Business Profile to get those results — and how you can do the same for your mortgage business.

I’ll break down the two types of Google Business Profiles (address-based and service-area businesses), explain a common mistake that could hurt your rankings, and walk you through the exact steps to improve your profile. Mitch runs a service-area business, and while many believe these are harder to rank, it’s all about how you set it up.

Here’s the secret: Just like giving clear directions on the street, Google favors specific details. For service-area businesses, that means using exact zip codes within a 2-hour radius, updating your services, naming your profile correctly (First Name Last Name | Mortgage Broker), and posting weekly to stay active.

I’ve even included a list of mortgage services you can copy and paste directly into your profile. These steps alone will boost your visibility, even before diving into website optimization.

Home purchasing assistance
Mortgage refinancing assistance
Mortgage loan application assistance
Mortgage loan shopping assistance
Mortgage rate shopping assistance
Reverse mortgage loan assistance
FHA
Conventional
USDA
Investment
Residential
Commercial
mortgage calculator
loan calculator
loans
mortgage rates
interest rates
home equity loan
current mortgage rates
30 - Year Fixed Rate Mortgage
30 Year Loan
Adjustable Rate Mortgage Loan
Buy A Home
Conforming Loans Jumbo
Credit Repair
Custom Loan
Entire Loan
Fha Home Loan
Fha Loan Process
Fha Program
Fixed Rate Mortgage Loan
Get A Cash-Out Refinance
Hecm Reverse Mortgage Loans
Home Insurance Quote
Home Loan Process
Home Purchase Loan
Home Refinance Analysis
Home Refinance Process
Jumbo Home Loan
Loan Programs
Mortgage Loan Process
Mortgage Options
Mortgage Programs
New Home
New Mortgage
Personalized Service
Private Mortgage Insurance
Provide Mortgage
Refinance Analysis Request
Refinance Debt Consolidation
Refinance Options
Refinance Rate Checker
Refinance Your Home Loan
Refinance Your Mortgage
Refinancing Options
Refinancing Process
Rehabilitation Loan
Renovation Loans
Super Jumbo Loans
Term Financing
Usda Home Loan
Usda Rural Development

If you have questions, drop them in the comments! Visit www.originatorsuccess.com for more resources, and don’t forget to subscribe for proven strategies to generate more loans using Google and social media.

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